杨记隆府×吴少楠
演绎功夫和产品特色的完美结合
荣获2020台湾金点奖

项目名称:杨记隆府·特制酱料  丨  客户:杨记隆府  丨  设计师:吴少楠  丨  助手:杨明星  Wallis   


杨记隆府品牌创立于1942年的中国重庆,做为一家传承多年的餐饮零售品牌,拥有众多秘制的匠心产品和技艺经验的积累,深受市场好评。项目通过打造特制酱料的套装盒,推出多种口味的特制酱料。包装设计创意以品牌创立的时代民国江湖为背景,结合豪爽义气的江湖袍哥文化,每一个口味的产品结合一个中国功夫招式的表达,强化产品记忆,创作“江湖群英宴”主题的视觉调性,用趣味的方式演绎功夫招式和产品特色的完美结合。让消费者感知文化特色的同时,能感受到好玩、有趣的互动体验。让整体设计风格更符合现代都市人群的喜好。

Yang’s  brand was founded in 1942 in Chongqing,southeast of China.As a special catering retail brand with decades of heritage, it has accumulated many original products and unique craftsmanship , with only one dishes which made the brand extremely popular by the local markets.The brand presents sauce boxes via the visual aesthetic, through the display of dishes to appreciate the culture of the Republic of China a hundred years ago.Thus,the project introduces varieties sauces of the brand by creating the special and meaningful sauce boxes.The packaging design based in the the background of the Republic of China, and combined the culture element with Chinese long robe and Jiang Hu.Each individual kind of product is the expression of the Chinese Kung Fu moves to strengthen the memory of consumer. The theme "Jiang Hu Heroes Banquet" also presents the visual compositions.It makes Kung Fu moves with interest of style and mix the perfect combination for product characteristics.Leading the consumer enjoy the cultural characteristics at the same time, it brings the interactive and immersive experience as well.The whole design pack will definitely meets the taste of contemporary urbanite.





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