吴少楠×文创产品
WONDERFUL INSECT LIFE
精彩虫生·夜



“我是一只平凡的虫子,我是黑夜中的萤火虫,虽然渺小,但依然有我的微光,勇敢的去奋斗,去追求,去发现,去做夜空中最亮的星星。”

酒标以艺术浪漫的插画表现形式,将虫子们对待生活积极态度的场景串联起来,体现出哪怕再渺小的虫子也有破茧成蝶的一天,也会有最绚烂的时刻,更何况是人。设计创意在于表达出那怕再平凡的人生也会有属于自己的精彩和追求,有梦想,就有闪光点,就能勇往直前。有了芸芸大众的精彩,才有世界的精彩。酒标采用360°围贴瓶身的形式,将丰富的生活理念通过平凡而又精彩的虫子展示出来,传递出强烈的价值观,并与消费者产生情感上的共鸣。


在年轻最有活力的城市里,针对既年轻又有高品质追求的年轻消费群体,精彩虫生葡萄酒所传递的价值观正好符合这部分拼搏阶段的年轻群,从而能更好的被消费者所认可和喜好!酒标设计采用环保纸张印刷更好的还原色彩的饱和度,绚丽的效果更引人瞩目,360°围贴瓶身的形式使得品牌理念的传递更具可读性。


The design creation is based on the concept that ordinary simple life deserves the splendid dream. Light the road with dream. Move forward with brave. Dare to dream, have the courage to dream,the world belongs to pursue forever.The logo labels around the bottle to show the ordinary but gorgeous insect life with the abundant living concept. To share the strong values and caused the consumers have the emotional responsive chord. As ordinary as insect, it can strive to run a gorgeous life. To fight, to seek, to find, and not to yield.

Summary-The WONDERFUL INSECT LIFE will be put on first-tier cities, which is young, vivid and fastest developed. The target consumer will be the younger group that pursuit high-quality life.

The values that show in WONDERFUL INSECT LIFE literally meet the demand of these striving and developing group. In this way, the wine can be easily recognized and loved by the sales target group.Better color saturation of the label is more attractive on magnificent effect with recycle paper. The logo labels around the bottle can transmit the brand concept more understandable.



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